Product reviews tell shoppers what to expect from individual items. However, store reviews go further—they showcase your brand’s overall reputation. This includes delivery experience and after-sales service. In TrustShop 4.7, we introduce store reviews. This new review type helps you build brand-level trust and gives shoppers a complete picture of buying from you.
Why Store Reviews?
Store reviews capture the broader customer experience—whether orders arrive on time, how items are packed, quality of after-sales service, how your support team handles inquiries, and more. This type of social proof serves a different purpose than product reviews:
- Build trust with new visitors: Shoppers unfamiliar with your brand can see that others have had positive experiences beyond just the products themselves
- Showcase brand reputation: Highlight strengths like fast shipping, responsive support, or hassle-free returns
- Identify areas for improvement: Gain insights into operational aspects that product reviews don’t typically cover
Store reviews are particularly valuable for service-based businesses, stores with physical locations, and brands where the buying experience is as important as the product itself.
Collect and Display Store Reviews with TrustShop
Collection methods:
- Post-purchase requests: After a customer submits a product review via email request or on your storefront, TrustShop can prompt them to leave a store review as well
- Store review submit button: On the store reviews tab within the Review Display, Review Page, or Review Sidebar widget, customers can click a button to write a store review directly
- CSV import: Bring in existing store reviews from other platforms or internal records
Display options:
Display store reviews as a dedicated tab next to Product Reviews on Review Display, Review Page, or Review Sidebar widgets, giving shoppers easy access to both review types.
For a step-by-step guide on collecting, managing, and displaying store reviews, visit our help article.
What’s Next
This release lays the foundation. We’re actively developing additional capabilities:
- Sync reviews from Google Business Profile
- Import existing shop reviews from Etsy, eBay, and Walmart
- Display shop reviews at more touchpoints across your storefront
As a customer-first company, we listen to merchant feedback to shape our roadmap and build TrustShop into a powerful tool that helps you run your business more effectively. Request a feature now.
Have questions or feedback? Contact us at [email protected]. Join our WhatsApp community to get the latest updates.
