What you can do
- Track how shoppers who read reviews behave differently from those who do not.
- Feed cleaner conversion signals back to Facebook and TikTok ad optimisation.
- Attribute revenue to review-driven traffic instead of guessing at it.
How to set it up
- Install Zotek Facebook & TikTok Pixel from the Shopify App Store.
- Open TrustShop → Integrations and find Zotek Facebook & TikTok Pixel in the list.
- Click Install app, then follow the prompts to finish setup.
Setup takes a few minutes and needs no theme code. If anything looks different in your admin, reach out and we will walk you through it.