1. About Trust1
Trust1 is a technology startup specializing in building apps on Shopify – the world’s leading e-commerce platform. We build SaaS products that serve thousands of merchants worldwide, helping them grow revenue and manage their online stores more effectively.
Our current products:
- TrustShop: Product Reviews – A product review app that helps merchants collect and showcase customer reviews to boost conversion rates.
- WaSend: WhatsApp Marketing – An automated WhatsApp marketing solution that helps merchants engage customers and drive sales.
Website: trust1.io
2. Role Overview
As a Product Marketer at Trust1, you will own the entire journey of bringing our products to Shopify merchants globally – from optimizing app listings on the Shopify App Store, producing content, running email and in-app campaigns, to partnering with agencies, influencers, and managing paid ad channels. You will work closely with the Founder, Product, and Engineering teams to turn every new feature into a growth opportunity for installs and revenue.
3. Job Description
Shopify App Store Optimization (ASO):
- Optimize app listings on the Shopify App Store: title, tagline, description, keywords, screenshots, feature image, and demo video to increase impressions and conversion rates.
- Conduct competitor analysis (top apps in the same category), keyword research, and propose improvements to boost ranking on the Shopify App Store.
- Monitor and optimize rating, reviews, and response rate; collaborate with the CS team to improve customer experience.
Content Marketing & SEO:
- Plan and produce English-language content: blog posts, landing pages, help center articles, case studies, and video tutorials for TrustShop and WaSend.
- Conduct keyword research, optimize on-page SEO, monitor organic traffic, and propose strategies to improve Google rankings.
- Coordinate with freelancers/agencies for translation, copywriting, and video production; manage output quality and deadlines.
Email Marketing & In-app Onboarding:
- Design and operate email marketing automation: welcome series, onboarding, retention, win-back, and feature announcement campaigns.
- Partner with Product to build in-app messages, tooltips, and onboarding flows that increase activation rate and reduce churn.
- Run A/B tests on subject lines, content, and CTAs; report open rate, CTR, and conversion.
Paid Ads & Partnerships:
- Plan and run paid ad campaigns (Google Ads, Facebook/Meta Ads, LinkedIn) to drive installs and trial-to-paid conversion.
- Identify, negotiate, and manage partnerships: Shopify agencies, e-commerce influencers, affiliates, and marketplace listings (G2, Capterra, Product Hunt, etc.).
- Track CAC, LTV, and ROAS by channel and optimize the marketing budget allocation.
Reporting & Collaboration:
- Deliver periodic (weekly/monthly) reports on marketing KPIs and propose next actions to the Founder.
- Work closely with Product, Engineering, and CS to communicate the right product value to merchants.
4. Requirements
General requirements:
- Bachelor’s degree in Marketing, Economics, English, Communications, or a related field.
- 1 – 3 years of marketing experience for SaaS products, apps (mobile/web), or e-commerce (B2B/B2C).
- Strong English communication skills: able to write content/emails and work directly with international merchants/partners.
Must-have skills:
- Hands-on experience with at least 2 of the following 4 areas: ASO/SEO, Content Marketing, Email Marketing, or Paid Ads.
- Proficient with marketing tools: Google Analytics, Google Search Console, Ahrefs/SEMrush, Mailchimp/Klaviyo/HubSpot (or equivalent), Meta Ads Manager, Google Ads.
- Data-driven mindset: comfortable reading and analyzing key metrics (CTR, CVR, CAC, LTV, ROAS, retention).
- Ability to write clear English content that aligns with the tone and voice of an international SaaS brand.
Nice to have:
- Prior marketing experience for Shopify apps, WordPress plugins, Chrome extensions, or other SaaS products targeting international merchants/sellers.
- Understanding of the Shopify ecosystem: App Store, Shopify Plus, Partner Program, and merchant communities (Reddit r/shopify, Shopify Community, etc.).
- Experience working with KOLs/influencers in e-commerce or publishing on Product Hunt, G2, Capterra.
- Familiar with AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate content production.
Personal qualities:
- Self-driven, able to set goals and execute plans independently (ownership mindset).
- Creative, with a sharp eye on marketing trends and SMB merchant behavior.
- Strong multitasking ability – able to manage multiple campaigns simultaneously and meet deadlines.
- Looking to commit long-term and grow your career in a startup environment.
5. Benefits
- Salary: negotiable based on capability and experience.
- 13th-month salary and salary review every 12 months with a clear promotion path (Middle – Senior – Marketing Lead).
- Directly own the marketing channels for products serving international customers (US, EU, Southeast Asia) – hands-on full-funnel marketing experience.
- Dedicated learning budget: courses, books, and marketing tools.
- Dynamic startup environment with minimal bureaucracy – you are encouraged to propose and experiment with new ideas.
- Work directly with the Founder and learn how to build products and go to international markets.
- Team building activities, birthdays, and holiday celebrations as per company policy.
6. How to Apply
You can apply via either of the following methods:
- Submit your information via the form below
- Or send your CV directly to: [email protected] with the subject line: [Product Marketing] – Full Name.