WaSend changelog

Version 1.7 closes the loop between the ad a customer clicked and the order they place — and gives your automations a sense of timing.

New

• Click-to-WhatsApp ads, tracked end to end — connect your Meta ad account and WaSend links every incoming chat to the ad that started it. The conversation opens in the inbox with the ad creative, headline and campaign attached, so you reply knowing exactly what the customer just clicked. Access is read-only: WaSend can’t edit or spend on your campaigns.
• Ad performance without a spreadsheet — spend, clicks, leads and cost per lead for each ad, ad set and campaign, synced daily from Meta and matched against the conversations they actually produced. CPL stops being a number you assemble by hand from Ads Manager.
• Acquisition source on customers and orders — a customer who arrives through an ad keeps that source on their profile, and orders carry the ad that brought them. You can finally see which campaigns produce buyers, not just chats.
• Send-time window for automations — choose the hours an automation is allowed to send. A flow that fires at 2am holds the message until the window opens, so your store never wakes a customer up at night.
• Free-window timers on ad conversations — chats that start from an ad open a 24-hour customer service window, and replying inside it opens a 72-hour free entry point on top. WaSend tracks both clocks on the conversation so you know when a message is free and when only a template will go through.

Improved

• Contacts and customers are now separate records — a WhatsApp contact no longer has to be a Shopify customer. Every phone number is one contact per store, duplicates created by the same number are merged, and a chat from someone who has never ordered still gets a proper profile.
• You can see who replied, and who owns the chat — the inbox records which staff member sent each message and lets you assign a conversation to a teammate, so a shared inbox stops being anonymous.
• Shopify sync moved to Webhooks 2.0 — customer and order events (created, paid, fulfilled, cancelled) now arrive on Shopify’s current webhook stack, and WaSend no longer asks for write access to your products.

Fixed

• Uninstalling WaSend from Shopify now properly cuts off the inbox — an uninstalled store could still send messages.

Version 1.6 is about where conversations actually happen — on your phone, and on the number your customers already know.

New

• The inbox is now its own app — customer support no longer means opening Shopify, then opening WaSend, then finding the inbox. The inbox is a standalone web app you can keep in a tab or on your phone home screen. It was built mobile-first, and web push notifications tell you about a new message even when it is closed.
• WhatsApp coexistence — connect the number you already run in the WhatsApp Business app instead of retiring it and starting over. Your recent chat history syncs into the WaSend inbox, and messages you send from your phone appear alongside the ones WaSend sends. Customers keep messaging the number they have always used.
• Review requests with Loox and Judge.me — the review request node now supports Loox and Judge.me alongside TrustShop: Product Reviews. Pick your provider and WaSend inserts the right write-review link for that customer and the exact product they bought.
• Re-entry rules per autoflow — decide whether a customer can go through the same autoflow again: never, every time the trigger fires, or only after a set period since they last entered. A repeat buyer stops receiving the same sequence over and over, and you do not have to switch the flow off to prevent it.
• More template languages — the template library now covers English (US), English (UK), Portuguese (Brazil), Spanish (Mexico), Hindi, Indonesian and Arabic, including right-to-left layout for Arabic.

Improved

• Marketing messages cost less and land better — marketing templates now go out through Meta’s Marketing Messages API instead of the standard Cloud API. Meta optimises the message and keeps retrying delivery, and on a BSP connection the 6–7% surcharge on those sends no longer applies. Stores that are not eligible fall back to the Cloud API automatically, so there is nothing to switch on.
• Support over WhatsApp — leave your own WhatsApp number when you install the app and confirm it with a one-time code, and our support team can reach you on WhatsApp instead of email. Skip the prompt if you would rather they did not.

Fixed

• Building an autoflow from a ready-made template no longer fails with a server error.

New

• Request reviews in a flow — add a review request node to any autoflow. WaSend inserts a write-review link for the customer and the exact product they bought, as a button in the WhatsApp message. Supported providers are TrustShop: Product Reviews and Judge.me.
• Random split node — drop a split into any autoflow and send customers down up to 20 different branches at random. Use it to test which message, timing or offer actually performs, instead of guessing.
• Shopify Flow integration — trigger a WaSend message from a Shopify Flow workflow, so WhatsApp fits into automation you have already built elsewhere.
• 20% off for TrustShop merchants — if you already use TrustShop, your first three months on WaSend are 20% off.

Improved

• Click a customer anywhere in WaSend to open their full Shopify customer profile in a modal, without leaving the app.
• Order cancellation templates can now include the cancellation reason as a variable.

New

• Pricing page and plan comparison — five plans (Free, Starter, Growth, Pro, Enterprise) compared row by row: contacts, conversations per month, manual send, active autoflows, broadcast, analytics, multi-WhatsApp, API access and overage cost. Every plan includes a 14-day trial.
• Annual billing at 20% off — switch between monthly and annual pricing and see the saving per plan before you commit.
• Subscribe through Shopify Billing — upgrade or downgrade without re-entering payment details; it goes on your Shopify invoice.
• Usage tracking — see how many contacts and how many conversations you have used in the current billing cycle, so a quota is never a surprise. Contacts are counted by unique phone number; conversations count only messages that were actually delivered.

Good to know

WaSend’s plan price is separate from the per-message cost Meta charges for WhatsApp. The pricing page links to Meta’s WhatsApp pricing so you can see both.

New

• COD confirmation flow — a ready-made autoflow that triggers when an order comes in with cash on delivery as the payment method. The customer gets a WhatsApp message with a Confirm button; when they tap it, the order is tagged “COD confirmed” in Shopify and they get an acknowledgement.
• Retry failed messages — retry a failed send directly from automation history instead of rebuilding the flow.

Improved

• Build flows before Meta approves your templates — previously, a new merchant picking a ready-made autoflow saw empty message nodes, because no template had been submitted to Meta yet. You can now pick a template from the library and drop it straight into a node. The node warns that the template is not yet approved, and saving the workflow submits it to Meta automatically.
• Better button variable handling in WhatsApp templates.
• Better filtering in automation history.

Version 1.1 added the two screens merchants asked for first — abandoned carts and orders — with a send button on every row.

New

• Abandoned cart list — every abandoned checkout from Shopify, newest first, with the customer’s name and phone number, the products in the cart, the cart total, and when it was abandoned. Filter by how long ago it was abandoned or by cart value, so you can prioritise the carts worth chasing. A badge shows if you have already messaged that session.
• Order list — orders synced from Shopify with their status (created, paid, fulfilled, refunded, cancelled, and partial states), each with a send button.
• Send a single message — message one customer directly, without building a broadcast.
• Template picker when sending — choose a saved template, and WaSend fills in that customer’s real data. Edit the filled-in text before you send it.
• Unsubscribe by category — customers can opt out of product updates, onboarding, newsletter, billing or security emails separately, rather than all or nothing.

WaSend 1.0 is the first release: send WhatsApp broadcasts and automated messages to your customers, using data straight from your Shopify store.

What you can do

• Broadcasts — send a WhatsApp campaign to a segment of your customers, with clear per-message delivery status. Cancelled and failed messages are visible in the list, not hidden behind a hover.
• Autoflow — automated message flows triggered by store events: order created, shipped, cancelled, refunded, new customer, and abandoned checkout.
• Order and customer variables — personalise messages with real data: order number, order total, first product name, order date, order status link, carrier tracking link and number, shipping address, refund amount, and the abandoned checkout URL.
• Template picker with filters — search WhatsApp templates by name and filter by Marketing or Utility, with the approval status shown so you know what is ready to send.
• Autoflow send history — open any flow and see exactly which messages went out.

Good to know

WhatsApp templates must be approved by Meta before they can be sent. WaSend shows each template’s status so you always know where it stands.